Google is surfacing product attributes such as "Material" in Shopping ads. Google is showing attributes from product feeds in Shopping ads. If you needed more reason to pay attention to all the ...

AI-driven visual search is changing product discovery. Here's why accurate product attributes matter more than ever.

New implementation guidelines for leveraging GS1 Standards in apparel and general merchandise e-commerce have been released by GS1 US. The Voluntary Guidelines for Exchanging Extended Attributes for ...

Google Merchant Center now requires a store address attribute for local inventory ads and free listings to improve product-to ...

Constructor, the leading AI-powered product discovery and search platform for enterprise ecommerce companies, today announced Attribute Enrichment, a solution that improves online product catalog ...

Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products' attributes to their target ...