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Procter & Gamble study finds AI could help make Pringles tastier, spice up Old Spice, sharpen Gillette
Procter & Gamble says organizations should rethink how they're run to take better advantage of innovation enabled by generative AI.… The consumer products giant has been AI-curious for several years ...
Purpose marketing expert Thomas Kolster grades efforts from Corona, Å koda, Instagram, Tiffany and other brands, pulling out marketing lessons for brands to consider in 2026.
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