DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...

http://www.executivebrief.com – As project management methodologies became standardized, the pressure on information development practitioners to establish ...

Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. The ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. The model - which outlines the steps firms can take to reach optimum ...