A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...

Not long ago, Christmas catalogs didn’t appear in our mailboxes until around Thanksgiving, usually just after. Now the catalog deluge starts closer to Labor Day, 2 ½ months earlier, roughly coinciding ...

Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly ...

Ikea has announced the official discontinuation of its print catalog after 70 years of publication, as more people than ever flock to the company’s website to browse and buy products. A retrospective ...

Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog ...

Five years after discontinuing its "Big Book" catalog, J.C. Penney plans to return to a modified print catalog strategy, finding through analysis that online sales were partly driven by what the ...

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Part of the marketing strategy to distribute your product may include a merchandise catalog. The cost of producing a catalog is money well-spent if the job is done properly. It is not necessary to ...

While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality. As consumers become more ...

Whether it’s yoga pants or fruit dipped in chocolate, Americans spend an average of $850 a year on catalog purchases, according to FGI Research. In fact, check the mail at the beginning of the ...