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Budget-friendly doesn't mean less effective. Case in point: ELF's Power Grip Primer that probably costs less than your weekday lunch order—but boasts over 30,000 glowing reviews. Fan of Tarte's Shape ...

Frosty makeup brings the cool elegance of the season to the face. Shimmer gives the complexion an icy-fresh glow.

Most days, I have no desire to do the full primer-foundation-concealer routine, but I still need a little something. Enter tinted moisturizer: It evens things out and makes you all glowy—in about two ...

DeSorbo starts her makeup routine with Saie’s Glowy Super Gel, which is also an ELLE editor favorite. This illuminating ...

Primer can seem like a gimmick, but I promise it isn't. The step adds a cumulative 30 seconds to your routine but makes a world of difference in your makeup application whether you wear foundation or ...

With primer, your makeup glides on smoothly and blends easily. Plus, it doesn’t rub off or smear. Primer gives your makeup something to hold onto, helping it last much longer. Read on to find out more ...

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when every ...

Here, find out more of La'Pearl's picks for the best drugstore primers, plus the products Bazaar editors swear by for every need. The number-one selling primer in America, La'Pearl says you "can't go ...