You'll now have to fork out for an additional subscription if you want to watch 4K content on Prime Video

Amazon is raising the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier. Starting April 10 for US customers, a rebranded Prime Video Ultra subscription will cost $5 per month,

Amazon to Hike Fee for Prime Video Ad-Free Tier to $5 per Month in U.S., on Top of Prime Membership

It’s about to cost Prime Video users in the U.S. more if they want to stream TV shows and movies without ads. On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra in
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Is an Amazon Prime membership worth it in 2026? We break down the perks

Should you join Amazon Prime before the Big Spring Sale? Here's what it costs and what you get.
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The Best Way To Watch Fallout On Prime Is Getting More Expensive

Prime Video is the home of the popular Fallout TV show, which has two seasons out so far and a third coming up. Prime Video is also producing the upcoming God of War and Tomb Raider TV shows. A Life is Strange TV show is also coming to Prime Video, and possibly an It Takes Two movie.

Subscribers to Amazon Prime Video with ads lose 4K support on April 10

Starting on April 10, Amazon Prime subscribers will pay $5 per month for ad-free Prime Video without ads, up from the current $3 per month on top of their Prime subscription, Amazon announced today. On that date,