Prepare to say goodbye to the clean girl aesthetic – as girls (and guys) just wanna’ have fun make-up in 2026. Here’s why ...

For several seasons, beauty was summed up in one word: "clean." Glowing complexions, nude lips, and meticulously groomed eyebrows dominated the trends (clean girl). In 2026, the tide turns. This ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

In today's trend landscape, fashion and beauty crazes seem to live out an entire life cycle in the time it takes to make a TikTok. So it's no surprise that the "clean girl" beauty aesthetic, which ...

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...

Women and girls have been competing with unrealistic beauty standards their whole lives. Throughout my 18 years of life, I’ve seen many trends rise, fall, then slowly disappear. This year, many women ...