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Pinkfong's Baby Shark: How A 90-Second Kids’ Song Built A $400 Million Entertainment Empire
A simple children’s tune has grown into one of the world’s most recognisable digital brands — and a multimillion-dollar company. South Korea’s Pinkfong, the creator behind the viral hit Baby Shark, ...
When a humble Seoul startup uploaded a 90-second nursery rhyme to YouTube in June 2016, nobody, not even its co-founder and CEO Kim Min-seok, imagined it would become the most recognisable jingle on ...
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