Innovative Brands LLC, a portfolio company of Najafi Companies, has entered into an agreement with Helen of Troy Limited (Nasdaq: HELE), designer, developer and worldwide marketer of brand name ...
Can ghost brand Pert Plus be brought back to life? Phoenix-based Innovative Brands believes so and, backed by Najafi Cos., a private equity firm with more than $1.1 billion in assets, has the ...
Personal care brands Pert Plus and Sure, two brands that have had no ad support for several years, are launching brand advertising campaigns this month. Idelle Labs acquired both brands this spring.
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