Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful. Words like “magic,” ...

Technology shapes the way we interact everyday. We FaceTime with family across the country, we send snaps to our friends to let them know where we are and what we're doing. But sometimes we fail to ...

Research shows that devices are themselves persuasive. In a case of the medium becoming the message, people increasingly assign emotional values to their relationships with devices. In that light, the ...

If you compulsively check Facebook, you are not alone, and your behavior, says B. J. Fogg, is no accident. The Captologist: Stanford’s B. J. Fogg coined the term “captology,” for the study of ...

“The founder of Netscape said software is going to eat the world.” – Tristan Harris, Centre for Humane Technology, June 25, 2019 Monsters and titans share the stage of mythology across cultures as the ...

GSN Games, which designs mobile games like poker and bingo, collects billions of signals every day from the phones and tablets its players are using—revealing everything from the time of day they play ...

B.J. Fogg has many rules of thumb about what works and what doesn’t in persuading users through technology. As director of the Stanford University Persuasive Technology Lab, he consults with large ...

Samir Chatterjee is founder and Chief-Scientist at DCL Health and is also Professor and Fletcher Jones Chair at Claremont Graduate University. He has received a seed grant from LLU SACHS clinic to get ...