If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

For data professionals, negotiation and persuasion is mainly about helping the organization’s leaders make better decisions overall. Data professionals analyze and interpret data to extract meaningful ...

What argument or viewpoint do people find most persuasive? Go ahead and think about it for a moment. Ready for the answer? In any discussion, negotiation, or conflict ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

In our earlier post, we discussed ethical manipulation in leadership. Here, we delve into ethics and persuasion. Persuasion is an ethical form of influence that leaders use to compel their followers ...

Quick: name the three reasons humans communicate. If you haven’t answered yet, either you haven’t thought enough about basic human communication, or you’ve overthought it. We communicate – in verbal, ...