<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

Social media called it “crass,” “tone-deaf,” and “dangerous.” The outrage wasn’t performative, it was deeply personal for ...

Superstar singer and American Idol judge Katy Perry was recently featured in an advertising campaign for Dolce & Gabbana’s latest eau de parfum, known as “Devotion.” This fragrance is touted as Dolce ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

Photo Credit: Kevin Mazur/Getty Images for The Recording Academy Beyonce‘s fans — or Beyhive— may not be happy with her new perfume advertisement as they reacted negatively and dropped critical ...

The ASA bans a TV ad for Yves Saint Laurent's Opium perfume for showing a woman simulating drug use. A TV advert for Yves Saint Laurent's Opium perfume has been banned by the Advertising Standards ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

Samsung has moved into the fragrance sector with a new scent that celebrates one of life’s simple pleasures—fresh laundry. The unisex fragrance, Freshly Laundered – Eco Edition, has been created to ...

A television advertisement for a male body spray has been taken off the air in India after attracting backlash from celebrities and the public for appearing to make a reference to gang rape. Bollywood ...