Hot off nine Academy Award nominations for his recent adaptation of “Frankenstein,” director Guillermo Del Toro is turning his attention to one of the biggest spirits brands based in his home state of ...

Add Yahoo as a preferred source to see more of our stories on Google. Guillermo del Toro's most recent film, "Frankenstein," just won three Oscars. But he's already moved on – to a tequila commercial.

"Did we really need one of the most iconic directors to film a simple pour? Of course we did!" Enjoy this amusing new 30-second short film commercial created and directed by Guillermo del Toro. Almost ...

Patrón Tequila shares “The Perfect Pour,” a short film directed by award-winning, visionary Mexican filmmaker Guillermo del Toro. At the heart of the campaign is a striking film that transforms a ...

Are you a print subscriber? Activate your account. By Hans Greimel - 2 days 3 hours ago By Jon Springer - 2 days 4 hours ago 4 days 15 hours ago By Jack Neff - 4 days 15 hours ago By Garett Sloane - 4 ...

Bacardi-owned distiller Patrón is hoping to get around a tequila regulator’s strict rulebook on additive-free claims with a lighthearted, faux-redacted marketing campaign. It is also hoping the ads ...

As agave spirits continue to rise in popularity, premium and ultra premium bottles are increasingly in high demand. Brands that offer transparency and consistency have never been more important and ...

Guillermo del Toro's most recent film, "Frankenstein," just won three Oscars. But he's already moved on – to a tequila commercial. The famed filmmaker has directed a cinematic short film called "The ...