On shelves now and rolling out across global markets this fall, this revitalized design will be reflected across the packaging and bottles of PATRÓN Tequila's core portfolio: Silver, Reposado, Añejo, ...

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...

Something called National Tequila Day happened this past weekend, and one PR hack or another asked us to write about it promoting some brand or other. No go. However, it does give me an opportunity to ...

The world's #1 super-premium tequila unveils a new Additive Free Seal on Packaging reinforcing the brand's time honored additive free process. HAMILTON, BERMUDA / ACCESSWIRE / October 5, 2023 / ...

, Patrón Tequila confirmed that it was temporarily blocked from exporting tequila in mid-February amid a dispute with regulatory authorities. The issue came to a head after the tequila brand announced ...

Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90's when gold, “mixto” tequila was king. In the ...

Tequila is starting to demand the treatment usually reserved for scotch whiskies. French crystal maker Lalique, who has previously created special bottles for Macallan, has teamed up with Patrón ...

Jan 22 (Reuters) - Bacardi has agreed to buy out Patron Spirits International in a deal valuing the top high-end tequila maker at $5.1 billion, highlighting the appetite big drinks groups have for the ...

Nearly four decades after hitting the market, Patrón Tequila is reimagining its iconic short-and-stout bottle — without veering too far from the formula. Last week, the Bacardi-owned brand rolled out ...