But the absence of a PPV price tag couldn’t quiet the roar of online discontent for what fight fans decried as a wild ...

Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, ...

UFC 324 marked a major shift in the history of combat sports as it was Paramount’s first-ever UFC event. January 24, 2026, ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

The first event on Paramount+ featured ads during fighter walkouts. The post UFC Defends Ad-Heavy Paramount+ Debut appeared ...

Under their new $7.7 billion broadcast partnership, the UFC has abandoned its traditional pay-per-view model in favor of a ...

From live sports to Yellowstone spinoffs to reality shows like Survivor and Big Brother, Paramount Plus has almost anything a ...