Pandora announced that Starbucks, Lexus, and Budweiser are the first brands on its new Pandora iPad advertising platform. Each campaign features attributes that fully make the most of one or more of ...

Pandora is acquiring San Mateo, Calif.-based digital audio ad tech startup Adswizz for $145 million in cash and stock, the company announced Wednesday. After the acquisition, Adswizz will continue to ...

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

NEW YORK--(BUSINESS WIRE)--SoundCloud, the world’s largest open audio platform, and Pandora (NYSE:P), the largest streaming music service in the United States, today announced that SoundCloud has ...

Pandora just announced the beta-testing phase of its interactive advertising rollout, as the idea of talking to machines has become more common on apps, websites -- and, of course, with chatterboxes ...

NEW YORK, May 10, 2021 /PRNewswire/ — Sirius XM Holdings Inc. (NASDAQ: SIRI) today announced that it is establishing a new combined advertising sales organization spanning its SiriusXM, Pandora, and ...

With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better ...

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a ...

OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE: P), the largest music streaming service in the U.S., today announced it will acquire AdsWizz, the global leader in digital audio ad technology. The ...

Pandora announced this morning it’s acquiring digital audio ad technology firm AdsWizz for $145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or stock ...