SAN FRANCISCO—The second generation of Sony Corp.'s PlayStation 3 gaming console features a new design and carries a bill of materials (BOM) that is 35 percent lower than the original model, according ...

SCEA president Jack Tretton talked to Game Informer about the PS3 launch in their recent issue, and as Joystiq points out today, he says that it'll be difficult to get the costs of PlayStation 3 down: ...

Last week’s excitement over Sony dropping the price of the PS3 in Japan may prove to be short lived with news coming out of the Tokyo Game Show that some PS3 games may cost nearly $100. Sources ...

TOKYO--Sony plans to lower the production cost of its PlayStation 3 game consoles by using less expensive chips, aiming to turn the operations profitable between September and next March, the Nikkei ...

While the PlayStation 3 cost Sony somewhere around $800 when it was launched in Nov. 2006, Sony has told Business Week that the PS3 now costs about $400 to produce—or right around the retail price of ...

Tecmo Koei CEO Kenji Matsubara, has said that during meeting with Sony, he requested a price cut for PS3. "Whenever I discuss this with Sony reps I always ask them: 'Please cut the price', but I don't ...

SCEA boss Jack Tretton has warned that it will be hard to cut the cost of PS3 as the machine is so expensive to make - but according to reports, some Japanese retailers have already slashed 20 per ...

Sony has made huge strides in cutting down on the manufacturing costs for the PlayStation 3, CFO Nobuyuki Oneda revealed during an earnings call yesterday. Common wisdom has it that the components to ...

Sony Computer Entertainment has cut the cost of materials used to make its PlayStation 3 game console by 35 percent, according to market research firm iSuppli. The components used to produce the ...