Oz Lotto has introduced a new brand platform, ‘Kinda Life Changing’, developed in partnership with Special and dentsu Queensland. Rolling out nationally, the campaign taps into a very Aussie truth: ...
Oz Lotto has unveiled a new national brand platform, 'Kinda Life Changing', created in partnership with Special and dentsu ...
Oz Lotto has introduced a new brand platform, ‘Kinda Life Changing’, developed in partnership with Special and dentsu Queensland. Rolling out nationally, the campaign taps into a very Aussie truth: ...
A Sydney resident or visitor has woken up a newly minted multi-millionaire after winning $20 million in Tuesday night's Oz Lotto draw — but they may not even know it yet. The New South Wales player ...
The campaign was directed by Nick Kelly at MOFA. “Australians have a knack for downplaying things. Kinda Life Changing really leans into that,” said Special executive creative director, Ryan ...