“Outcomes” is the term du jour in connected TV ad land. Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers like ...

Health care quality measures traditionally take into account things that are easy to measure, such as adverse events, medication adherence, and trends in blood glucose levels. These measures are often ...

Today, marketers are being held accountable for their organizational bottom line more than ever before. With transparency increasing across marketing departments and businesses, brand leaders are ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Univision doesn’t just want measurement – it wants representative measurement. As a top Spanish-language TV ...

After George Floyd’s murder in May 2020, state governments and our health care system have increased attention to racism and its impact on health equity. There has also been heightened awareness that ...

Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF. While diagnostic tests are used to determine the cause of signs and symptoms, outcome ...

“Routine outcome measurement is great—but how do I actually use this information to practice measurement-based care?” This is a common question for many clinicians new to using outcome measurement in ...

Quality evidence is needed to support a new Medicare Part D medication therapy management (MTM) program performance measure, prompting a scoping review on MTM services and associated outcomes.

As the US charts its course through the next political era, it is crucial that we boldly allocate resources and prioritize what truly impacts patients. When faced with complexity, feasibility concerns ...

Safety and Efficacy of Nivolumab in Brain Metastases From Renal Cell Carcinoma: Results of the GETUG-AFU 26 NIVOREN Multicenter Phase II Study The challenge of focusing only on erectile function is ...