The Opternative exam is a bit different than sitting down in an eye doctor's office and squinting to read a chart of letters. First of all, the online test requires you to use both your smartphone, ...

Making time to catch the latest Netflix hit? Easy. Making time to visit the eye doctor? Surprisingly difficult. Enter: Online eye exams — because if you can do it from your couch, why wouldn’t you?

Chicago-based Opternative, makers of a web and smartphone-based eye exam, has partnered with contact lens provider 1-800-Contacts to launch InstaRx, an online service that allows existing patients to ...

The concept has ignited a firestorm among optometrists. — -- Getting a prescription for eyeglasses and contact lenses usually means scheduling a trip to the eye doctor, but Chicago-based start-up ...

(CHICAGO) — Getting a prescription for eyeglasses and contact lenses usually means scheduling a trip to the eye doctor, but Chicago-based start-up Opternative says consumers can skip the step with its ...