The Ohio State University announced it's launching a new strategic group that's designed to support, streamline and enhance Name, Image and Likeness opportunities for student-athletes. The ...

With the creation of the "Buckeye Sports Group," Ohio State will now consolidate the school's two existing NIL collectives, the 1870 Society and The Foundation.

Ohio State, as it often does, is trying to occupy a middle ground. On a 30-minute panel featuring Day, athletic director Gene Smith, and Carey Hoyt, the senior associate AD overseeing the NIL ...

Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth opportunities for athletes in all 36 varsity sports.

Ohio State’s name, image and likeness collectives will begin focusing on different programs next year. The school announced Thursday that The 1870 Society, a for-profit collective that launched ...

Ohio State's Gene Smith Soliciting “Additional Support” For NIL Collectives "We are committed to supporting our current and future student-athletes while building strong, competitive programs ...

Ohio State Head Coach Ryan Day set the bar for NIL support at $13 million; James Franklin wants "more than the numbers you've heard." The Penn State football coach says that if his program wants ...

Ohio State vs. Michigan is a rivalry like few others in college football. This week, it has inspired Ohio State’s NIL collective, The 1870 Society, to make sure that everyone knows it’s ...