Nykaa is celebrating Valentine’s Day with a short film, #AddToHeart. Going beyond the cliché of chocolates and flowers, this film by Nykaa is a celebration of love in its truest forms. Starring Film ...

Nykaa's investment in Dot & Key is a testament to the strength and performance of the brand, its long-term potential as well as the key strategic role it plays in Nykaa’s growing owned brands ...

Nykaa’s mainstay beauty and personal care portfolio saw 18% sequential GMV growth, despite inflationary pressures, implying its customer base is comparatively less price sensitive. Photo: Bloomberg ...

Nykaa has been leveraging social media platforms to promote its products which is evident from the marketing strategy that they have adopted aggressively in the last few years. However, the company ...

Mamaearth and Nykaa are trailblazers in the Indian beauty market dominated by multinational corporations. The duo has used local knowledge and understanding to capitalise on the Indian customer.