Nostalgia isn’t just a warm feeling, it is a powerful marketing tool that taps into memory, emotion, and identity. The most ...

From movie reboots to retro snack revivals, we explore the billion-dollar business of nostalgia marketing and how companies are using your memories to drive sales.

Nostalgia and early recollections have the potential to evoke positive emotions and a sense of well-being. Early ...

What's the first thing you think of when you hear the word "nostalgia?" For some people, it's Saturday morning cartoons, burned CDs, the smell of a vintage shop or the sound of a VHS tape rewinding.

The next time you feel aches or soreness, you might consider skipping the pain reliever and reaching instead for an old photo. Nostalgia – that sentimental feeling of longing for the past – can reduce ...

In the first installment of her column, Zhang details how her journey of childhood immigration from China to Canada ...

“Emerging research finds that nostalgia can also have a positive role in caring for people with dementia.” “Our research suggests that access to coasts, rivers, parks, and natural landscapes should be ...

A panel moderated by Home Accents Today editor-in-chief Allison Zisko during the recent High Point Market explored how elements like cultural memory, sensory details and personal stories are ...

In today's ever-changing digital landscape, brands always need new and innovative ways to engage with consumers. There's a downside to focusing solely on modern trends and edgy tactics; though, while ...

When people who benefit most from today’s influencer economy pause to revisit that era, it reinforces the idea that this nostalgia isn’t just generational. It’s structural. Something about the ...