TVS Motor Company has launched four new Norton motorbike models. These are the Manx, Manx R, Atlas, and Atlas GT. This marks a significant step since TVS acquired the British company five years ago.

Just a few weeks ago, Norton heralded its resurgence effort through confirmation of the new names for its upcoming motorcycles. Laden with heritage and promise, they are to be the brand’s first ...

The UK-based Norton’s immediate commercial focus is on re-establishing itself in its traditional heartlands — the UK, Europe and the US — while also developing TVS’ home-market strength in India and ...

Norton Motorcycles is gearing up to unveil four new bikes at this year’s edition of the EICMA trade show, to be held in Milan, Italy, on November 4. This will mark the first lineup of products under ...

Ever since TVS acquired Norton in 2020, the Indian marque has been working tirelessly behind the scenes to revitalise the hallowed – but beleaguered in recent times – British brand. The fruits of that ...