Tins of Nivea's famous cold cream are seen on display in a Nivea shop in Berlin. With its distinctive smell, texture and iconic blue pot, Nivea cream turns 100 this year as a brand found in bathrooms ...

After witnessing the strong success with ‘Dhamaal with Pati Patni Aur Panga,’ the brand has now stepped into ‘Laughter Chefs ...

Marketing takes place using both traditional media and digital media effectively. As traditional media remains active in India, consumers in India are still attracted to the advertising offers of ...

DraftFCB is the lead agency for Beiersdorf and the campaign. The cosmetics giant has signed on international R&B sensation Rhianna for what will be Nivea's biggest ever marketing effort. Markus Pinger ...

The agencies tipped to be involved are wwwins Isobar, local digital agency Starnet, Tribal DDB and an undisclosed agency. The pitch is at the early request-for-proposal stage, with agencies submitting ...

HAMBURG, Germany — Beiersdorf's Nivea brand is celebrating its 100th anniversary with a global campaign that launches May 15 called "100 Years Skincare for Life." Nivea's marketing budget for 2011 is ...

A rocky few years between Nivea and Chicago-based FCB have included three incidents where the brand was criticized for ads seen as racially insensitive. Gift Article 10 Remaining As a subscriber, you ...

In this Brand Innovator Spotlight, Magnus Jonsson, VP Marketing for Beiersdorf USA, shares how the skincare company is celebrating the centennial of its NIVEA brand and how it’s evolving digitally.

Yves Béhar bucks the trend of more is more in the skincare market, designing a simplified visual identity and pared down, eco-friendly packaging for Nivea. You’re in the grocery store after work. You ...

NEW YORK, May 19, 2011 (GLOBE NEWSWIRE) -- Brand Synergy Group, a brand-focused entertainment company, announces the company's most recent "marriage" between celebrity and worldwide corporation: a ...