In 2019, Nike got closer than ever to its dream of popularizing self-tying sneakers by releasing the Adapt BB. Using Bluetooth, the sneakers paired to the Adapt app that let users do things like ...

Nike also announced the creation of Nike+ Fuel Lab, an evolution of its popular Nike+ Accelerator program and the first held in San Francisco. These innovations, along with updates to the Nike+ ...

Add Yahoo as a preferred source to see more of our stories on Google. Click here to read the full article. Nike announced that it will be making its fitness app free for customers year-round, and not ...

Nike is discontinuing the app for its self-lacing shoes. The Adapt BB smartphone app, which controls Nike's $350 self-lacing sneaker's third edition, will disappear from Google Play and the iPhone App ...

Mobile experiences have become a vital part of Nike's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers. Nike's active ...

While store closures around COVID-19 created a void for Nike (NYSE: NKE) last quarter, the future is in the digital sales channel. At the heart of Nike's digital marketplace is membership, which is ...

At the most essential level, a running app should provide a reliable way to log your workouts: when, where, how fast and how far you run. Fancy features are all very well and good, but let’s be honest ...