Nike investors will look for signs this week that the recovery glimpsed last quarter is sustainable and that a bigger marketing budget is helping the sportswear maker claw back market share lost to ...

Nike's new CEO, Elliott Hill, made significant moves in 2025 to turn around the struggling sportswear brand, including a shake-up of its leadership.

When non-fungible tokens (a.k.a. NFTs) — essentially certificates for digital or physical assets — first launched, big brands stayed pat. They didn’t launch their own, entertain the then-trend (now ...

Nike said it expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing as its turnaround strategy progresses. Chief ...

Nike's direct-to-consumer strategy and loyal customer base acquired during the pandemic are expected to contribute to the company's profitability. Q1 results showed mixed performance, with sales ...