CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. Narrowcasting is proof that bigger is not always better.
It wasn’t quite tea and a Madeleine, but last week’s Entertainment Matters/YouTube keynote at the Consumer Electronics Show conjured remembrances of things past. One thing, anyway. Robert Kyncl, ...
David Keene– The Cinema Market was one of the first to incorporate digital signage, and DOOH, into public spaces. The logic and logistics of narrowcasting to movie theater lobbies does not require ...
SINCE time immemorial, the universe has been exposed to broadcasting of messages and information dissemination as an essential tool of mass communication as compared to narrowcasting. In fact, the ...
Since Condé Nast shuttered Gourmet magazine a month ago, the world of food publishing has been consumed by postmortems. What went wrong and why? But maybe a more interesting question is this: Where do ...
Digital cinema "can be a white knight for the struggling indie film business." By Carolyn Giardina Tech Editor LAS VEGAS — Cinedigm Chairman and CEO Chris McGurk asserted that by using a ...
It wasn’t quite tea and a Madeleine, but last week’s Entertainment Matters/YouTube keynote at the Consumer Electronics Show conjured remembrances of things past. One thing, anyway. Robert Kyncl, ...
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