Mountain Dew is celebrating the 20th birthday of its ... Baja Blast is now also in chip form, thanks to a new partnership ...

Do you need a new pair of funky kicks? Let's rephrase the question. Do you need a pair of shoes with Mountain Dew, or Doritos logos on them? Ground Up, a leader in licensed footwear, has entered ...

Now, Doritos is getting in on the Bajaversary action, too. We know Taco Bell has a great relationship with PepsiCo—the makers of Mountain Dew and Frito-Lay chips, which makes Doritos.

State of the marketplace & brand's businessDoritos and Mountain Dew are both leaders in their categories. (Doritos source: Snack Food & Wholesale Bakery Magazine, July 2013, IRI—"U.S. tortilla/tostada ...

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