Startups Mobile Posse and Acuity Mobile are pushing technology that can deliver pop-up ads to a mobile phone's idle screen any time Google, Microsoft, Yahoo, AOL, and other online giants have all said ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

Money talks. That’s why mobile phone advertising has become such an irresistible topic. As mobile phone executives converge on the 3GSM World Congress in Barcelona, which runs from Monday to Thursday, ...

David Bussin is global director of mobile at Turn, a cloud marketing platform. There’s an ongoing conversation about the quality and success of mobile advertising that has struck nerve with a lot of ...

Twenty-three percent - almost 58 million -- of all U.S. cellphone users say they have seen advertising on their phones in the past 30 days, according to a new report from Nielsen. And of all those who ...

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers the ...

In absolute terms, the amount of money spent on advertising on mobile phones has been small, but it has been growing rapidly. In 2005, advertisers spent $45 million on such messages, and should spend ...