PubMatic continues to up its mobile game, as the supply-side platform (SSP) on Monday announced its acquisition of Mocean Mobile, a mobile ad server for publishers. PubMatic can now directly offer its ...
Facebook is reportedly working on a competitor to Twitter’s mobile ad distributor MoPub, according to Bloomberg. The new product is one of a number of advertising moves that may be announced at the ...
Today, three and a half years after mobile ad network AdMob was founded by serial entrepreneur Omar Hamoui, the company is about to serve its 100 billionth ad. That’s 14 ad impressions for everyone on ...
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