A catchy logo helps to identify your business or products to your customers or consumers and to differentiate your products or services from those of your competitors. A logo can be a symbol, artistic ...

There are few brands that evoke the Wild West of the old internet like Yahoo. The early portal to news, weather, sports, and everything else had an unmistakable brand in the late 1990s—it conveyed the ...

As business owners and entrepreneurs, we tend to think of our logos as permanent. We don’t consider them fluid properties; they’re stable, reliable hallmarks of our brand. Looking back over my career ...

In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. You may like the look of your logo, but is it really doing its ...

Learn how to trademark a logo with the U.S. Patent and Trademark Office — and how much it costs. Many, or all, of the products featured on this page are from our advertising partners who compensate us ...

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a visual ...

The misuse of the word “logo” is one of those things that gets many design-minded people practically purple-faced with anger (a sibling to debate over “fonts” v. “typefaces”). A logo, they say, is not ...

Per Mollerup does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...