Between 1997 and 2016, spending on direct-to-consumer healthcare advertising skyrocketed, from $2.1 billion to $9.6 billion. Where advertising once represented 12% of total medical marketing ...

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion's share of the almost $30 billion spent overall, ...

Healthcare marketing is an industry dominated by buzzwords and over the past year or so, few have matched the staying power of ‘omnichannel engagement.’ Consumer expectations are constantly changing ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. In this modern age of healthcare consumerism, medical marketing ...

Healthcare and medical marketing budgets were up by 15 percent in 2021, but they still fell below pre-pandemic levels, MM+M reported March 8. The annual Healthcare Marketers Survey conducted by MM+M ...

Chief creative officers (CCO) have come quite a ways from the Mad Men era. Gone are the days of hard drinking in the office, overnight work days and a my-way-or-the-highway approach to copy. Modern ...

Medical device market­ers today are harnessing novel approaches and cutting-edge tools to facilitate communication with their varied audiences. For this issue's roundtable discussion, MX called upon a ...

For healthcare professionals, the days of hanging your shingle and waiting for the ravages of flu season to bring in a steady supply of patients is over. Like every other business model out there, the ...

Physicians and medical practices are evolving their approach to marketing. They have to. Patients are becoming more digitally savvy. Yet many doctors are held back by misconceptions about the ...

The U.S. medical device industry generated more than $120 billion in revenues in 2012, according to Espicom Business Intelligence, a medical industry analysis firm. Innovations in medical equipment ...