Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...

While comScore’s Video Metrix had been limited to desktop and PC, on Monday the company unveiled an update that will allow the video measurement tool to account for mobile, tablet and over-the-top ...

Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. Specifically, Comcast will license its viewership data to ...

Advertisers considering new ways to measure video audiences may finally be getting a yardstick that can actually do the job. For years, individual TV companies have been testing a number of would-be ...

The Media Rating Council has released a draft of updated measurement best practices for OTT and connected TV video when server-side ad insertion (SSAI) techniques are used. A final version will be ...

Advertising measurement platform VideoAmp says it now offers a second-by-second measurement tool for TV-video marketers. The measurement tool combines data from smart TV ACR (automated content ...

RESTON, Virginia, July 9, 2019 /PRNewswire/ -- Comscore, Inc. today announced the launch of Video Metrix® Multi-Platform in Malaysia. This launch will provide a single, unduplicated measure of digital ...

The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry When you purchase through links on our site, we may earn an ...

This application note teaches the users on how to measure video signals using the DS6000 oscilloscope. Step-by-step procedures will be presented with the aid of figures for easy understanding. This ...