Golf's most popular major returns this week at Augusta National. Many fans are stunned by the expected money the course generates with 2026 Masters merchandise sales. Augusta is always one of the ...

Gnomes are everywhere at the Masters Tournament in Augusta, Georgia.Augusta National/Getty Images One does not go to the Masters Tournament in Augusta, Georgia, and leave with a single hat or T-shirt.

Before the 2026 Masters Tournament action officially got underway on Thursday, fans spent the early part of the week shopping for exclusive event merchandise. Among the most popular items was the ...

The Masters isn't just the biggest golf event of the year on hype and viewership alone. The amount of merchandise being sold at Augusta National Golf Club - and only there - might make your head spin.

It’s been reported that the average amount spent at the Masters merch shop is around $1,000. Which is obviously high but makes sense. Who knows when you’ll be back? Plus, most people aren’t shopping ...

AUGUSTA, Ga. - You're probably here to read about a garden gnome, and I should probably be honest up front: This is not a story about a garden gnome. Assuming the forthcoming AI cataclysm doesn't ...

Animals emerge from hibernation, plants blossom with new life, and in golf, Augusta National Golf Club brings its newest enhancements to the public eye. This part of the calendar always brings oohs ...