In this episode, we discuss why YouTube is a popular platform, reasons to consider it for video marketing, where to start, ...

More and more university presses are using video content to promote academic books and their authors, with some turning to YouTube as a marketing platform. In conversations with PW, staff members at a ...

Few platforms have demonstrated the power and reach of YouTube, an online juggernaut boasting over 2.7 billion logged-in monthly users. YouTube offers an unrivaled opportunity for marketers to connect ...

YouTube Shopping has been launched in India, as the company looks to expand monetisation options for video creators in the country. Eligible creators can tag brands in their content and earn ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

Your YouTube videos should have clear objectives that align with your company goals. After all, you won't profit from a popular video if it doesn't bring you customers. If you focus all of your ...

You need to up your YouTube optimization game when you’ve got awesome video content but poor traffic. In case you haven’t heard, video marketing has been experiencing a near-meteoric rise over the ...

In 2005, a little company called YouTube entered the market and changed the game. Founded by three PayPal employees, YouTube has given a global voice to entrepreneurs everywhere. According to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s ...