Content marketing should be a strategic imperative for brands in 2013, but even the biggest marketing teams with the deepest pockets have trouble carving out the right content marketing plan. Using ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Digital marketing is used by the vast majority of B2B brands, but it requires a detailed strategy to make the most of what digitalHow can offer. Use this template to rethink your digital marketing ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

Implementing and managing a marketing strategy for a small business involves developing a plan to advertise and promote a company's products and services in a cost-effective manner. Small business ...

You may be a free spirit, but you probably wouldn't jump in your car and embark on a cross-country road trip without planning - planning your route, the stops along the way, where you'll stay, and ...

The Executive Summary of your strategic plan should be completed last, and this section merely summarizes each of the other sections of your plan. The Executive Summary is important since it will help ...

US publisher and blogger Nancy Schwartz has produced a ready-to-use Not for Profit marketing plan template in response to time-poor charities not knowing where or how to start. The template is a ...