In order to stay competitive in today’s fierce market, businesses must maintain a consistent brand presence across both physical and digital channels. Even though digital marketing rules the internet, ...

The most frequently asked question we hear is, “What is the most effective way to market my practice?” The answer to this is both simple and not-so-simple. The simple part is that you should market ...

Marketers are rediscovering the power of physical experiences, from in-person events to printed catalogs and magazines, as a way to build deeper connections with audiences fatigued by digital-only ...

While the internet possesses the potential to reach a larger market than displays and print advertisements do, you can’t afford to ignore physical signage. Your ability to design and produce ...

SAN DIEGO — Augmented reality (AR) is giving marketers the ability to provide compelling, immersive customer experiences that help people find products and decide what to buy in whole new ways. During ...

For the first time, the Jerome D. Williams 2022 Marketing Summit was a hybrid event with two in-person locations and online presenters and participants. Seventy-five people registered to attend the ...

Mobile has driven the biggest change in marketing in the past decade. Device adoption has grown at an incredible velocity, from the always-on, always-connected personal smartphone to shopping- and ...

Every so often a new technology sneaks up and changes the world before we can blink. Other times, we see a technology launch and we think to ourselves, “That’s going to change life as we know it.” ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

Social media is important. Building connections between authors and readers (both in person and online) is important. Getting fans excited and involved early: extremely important. That was the message ...