Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Thanks to AI, data science tasks that once demanded specialized skills can now be performed faster, more accurately and at a ...

New funding round values Alembic, which helps brands show links between marketing activity and business results, at $645 ...

As Google begins to phase out third-party cookies, marketers have been making increased attempts to gather and leverage their own data in preparation. Media networks of all stripes have made bold ...

Despite data analytics rarely being utilsed by B2B marketers, its proponents claim that it is the marketers’ single best tool for effective campaigns. Done sensibly, it enables marketers to find out ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

Data analytics is a powerful tool that helps practitioners gain a deeper understanding of potential buyers. It’s like having a customized map that sheds light on the specific features and ...

How the pivot from third-party cookies is reshaping digital marketing and how marketers can adapt to ensure data privacy. Buzz is a fleeting part of the digital marketers’ daily online dialogue — a ...

Kroger Precision Marketing (KPM) has introduced a set of new analytics features aimed at providing faster insights into ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...