Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective? To find out, researchers at ...

Do you want to run marketing campaigns on TikTok but aren't sure how to get started? An infographic (below) from Giraffe Social provides a beginner's guide to advertising on the social media platform.

Lucky Gallano is an online marketing consultant. He enjoys sharing his research and experiences through blogging and his articles predominantly appear on business and marketing websites. If you know ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Infographics have increased in popularity as a marketing tool in recent years – but what’s the key to making them work for you? Claire Weekes investigates As a marketer you’ve probably come across the ...