Market research is critical in determining if a business idea has actual customer demand to avoid common startup failures. Understanding customer needs, their willingness to pay, and the “why” behind ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. When thinking about starting a business, a good idea is ...

Here are three ways to help identify a promising new business idea.

Even great ideas don’t sell themselves. Here’s how to make yours win out. Nikolai Tesla was a revolutionary thinker with bold ...

For entrepreneurs, coming up with a great idea is, unfortunately, the easy part. Even after you've had your lightbulb moment, conducted market research and created a business plan, you still have to ...

All business opportunities start as ideas, but not all ideas translate into successful businesses. Here’s how to analyze if you’ve got a viable concept. Before investing a lot of time and money into a ...

We’ve all heard the phrase “follow your passion”—but is that good business advice? If you’ve dreamed of being an entrepreneur, you might be wondering whether passion is necessary for success. The ...

If you’re like most of us, you’ve had more than one idea for a new product or service that you’re certain would make a great startup. Maybe it’s a smart bracelet with embedded emotion-recognition AI ...

Follow a clear order: look at the market, know your audience, set goals, pick channels, sort out the money, make a plan, and ...