One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general ...

It is has been calculated that finding new customers costs six to seven times as much as retaining an existing one. Obviously the cost-conscious business will want to keep this as low as possible and ...

Content mapping is a marketing technique that matches messages to meaningful stages in a shopper’s online buying journey. The technique requires understanding shoppers’ motivations throughout the ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...