The River Runs Backwards cocktail, which utilizes Malort, a Scandinavian-style liqueur known for its off-putting taste, is seen at The Usual bar on Tuesday, Jan. 14, 2020 in Fort Worth. Ryan ...

The Violet Hour isn’t really a bar–it’s more of a lounge, really. If it were a drink, it would be as elaborate as any of the libations on its menu–an esoteric concoction with a liberal splash of ...

For nearly three quarters of a century Jeppson’s Malort, Chicago’s native wormwood-based spirit, has been both reviled and celebrated for its powerful, sustained bitterness. Malort—the name is Swedish ...

It’s telling of malort’s taste that most people first try the liquor as a dare. Prepare your taste buds, though, because there’s a new malort contender in town, courtesy of Wicker Park cocktail lounge ...

A photo from the Flickr group Malort Face, memorializing the facial expressions of people who try malort. The people who make Jeppson's Malort, a harshly bitter spirit that's consumed in shots or ...

As late as the early 90s, Jeppson’s Malort bottle hangers featured 11 cocktail recipes, including the Jeppson Collins, the Nordic Peril, and the Jeppsoni. Most of them, according to company owner Pat ...

The people who make Jeppson's Malort, a harshly bitter spirit that's consumed in shots or cocktails, don't mind that their product makes people grimace. Instead, they celebrate it. , a Chicago company ...