Magnus Scheving is the Atlas of children’s television. The creator and star of Nick Jr. ‘s “LazyTown” is a one-man fat-burning, veggie-pushing machine. Scheving plays Sportacus, resident superhero to ...

MAGNUS Scheving, the creator of Nick Jr.’s new hit series, “LazyTown,” doesn’t take his success lying down. In fact, the two-time European aerobics champ, a native of Iceland, has energy to spare – ...

Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream ...

As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

LazyTown Magnus Scheving, better known as Sportacus, slyly teaches kids that veggies are good and fit is cool HIP HERO If your kids are suddenly getting active and eating their veggies, you may have a ...

TELEVISION is by nature a kingdom of the known; it plays upon our desire to return to a familiar place, for familiar fun, week after week, or even day after day, same time, same channel. Yet there is ...

Years from now, we’ll know that the hottest song to come out of Iceland wasn’t by the super-hip Sigur Ros, or Quarashi, Gus Gus, or even from the red-carpet queen Bjork. With fond nostalgia, today’s ...

There’s something that Magnus Scheving wants kids to do after they watch his new show, “LazyTown,” on Nick Jr. He wants them to get up and go. And keep going. “Kids are the same wherever you go,” ...

The Spy Next Door – A Lionsgate release. Directed by Brian Levant. Starring Jackie Chan, Amber Valletta, Will Shadley, Alina Foley, Madeline Carroll, Magnus Scheving, Katherine Boecher, Billy Ray ...

Magnus Scheving has turned children’s TV superhero Sportacus into a stage show. He talks to Viv Hardwick about the massive success of LazyTown. ICELAND isn’t just the home of frozen banking assets, ...