International food brand Maggi leveraged TV, print and YouTube to appeal to millennial mothers and grow sales of its Masala-ae-Magic spice mix in India. International food brand Maggi leveraged TV, ...

As the brand Maggi celebrates its 35th birthday, Nestle has launched a new campaign titled ‘Kuchh Achha Pak Raha Hai’. The first film under this campaign was launched on March 8, International Women’s ...

A large part of India's population suffers from micronutrient deficiency. Primary among these are iron, iodine and vitamin A deficiencies, which inhibit physical and mental growth, specifically among ...

Cooking is an integral part of every mother’s life. It is her way of showing her love and devotion towards her family. But who would have thought that it could also be a simple tool to impart ...

Maggi has launched a new campaign to mark its 40th anniversary. It has recently launched a new campaign that showcases that a mother always ensures that every dish prepared for loved ones is ‘Kamaal’, ...

In a collaboration, Sony Liv has joined hands with Maggi Masala-ae-Magic. Maggi Masala-ae-Magic by Nestle comes on board as the ‘Co-Powered By’ sponsor for MasterChef India on Sony Liv. The brand will ...

Chennai: The Madras High Court has made it clear that laudatory expressions like 'Magic Masala' and 'Magical Masala' cannot be monopolised and use of similar expressions would not amount to passing ...

(WRIC) — Consumers are advised to check the date and lot number of some Indian spice products, as the FDA has discovered certain batches may contain salmonella. Buyers in Virginia and other states ...

For Nestlé, it was a battle of perception. The maker of Maggi noodles had rolled out the cooking aid brand "Masala ae Magic". The idea was simple—to provide affordable nutrition for the family. The ...

MAGGI will be launching their offerings – Recipes made with MAGGI Noodles, MAGGI Masala-ae-Magic and MAGGI Hot & Sweet as NFTs that can be used in the Foodverse. MAGGI, the brand from Nestlé, is ...

The packaging of Dabur's newly launched flavouring product resembles that of Masala-ae-Magic. FMCG major Dabur has added a new product to its sub-brand Hommade. Tasty Masala is a flavouring spice mix, ...