According to the Library of Congress, Macy's first held a Christmas Parade on Thanksgiving Day, Nov. 27, 1924, staring an ...

What would Thanksgiving be without the Macy's Thanksgiving Day Parade? Now in its 99th year, the parade is one of the most enduring traditions for many families—whether that means getting up before ...

A replay of the 99th edition of the Macy's Thanksgiving Day Parade will air on NBC and Peacock at 2 p.m. ET/PT on Thursday, Nov. 27. TODAY's Al Roker, Savannah Guthrie and Hoda Kotb hosted the 2025 ...

The annual Macy’s Thanksgiving Day Parade in New York City has come to a close. The 99th annual parade featured dozens of iconic floats and balloons — including Beagle Scout Snoopy, Super Mario and ...

The holiday season really kicks off when the massive helium balloons start floating through New York. For the third year in a row, Thursday's parade starts at 8:30 a.m. ET (instead of 9 a.m.) and will ...

A record number of viewers tuned in for NBC’s coverage of the annual Macy’s Thanksgiving Day Parade on Thursday. The network said Friday that 34.3 million viewers tuned in to coverage of the 99th ...

The red Macy’s star is seen during Macy's Thanksgiving Day Parade inflation on November 26, 2025, in New York City. The annual Macy’s Thanksgiving Day Parade remains one of the last truly monocultural ...

The first-ever character balloon in the Macy's Thanksgiving Day Parade was Felix the Cat in 1927. Creating a Macy's parade balloon is a complex process that takes about five months to complete. The ...

Macy’s is set to celebrate its 99 th annual Thanksgiving Day Parade on Thursday, Nov. 27. The event that’s become an American institution over the decades is set to feature 34 balloons (including new ...