EXCLUSIVE: Amazon MX Player’s Rise and Fall has become the most-watched show in the Indian streamer’s history. Data provided by the service suggests the Banijay Asia-made reality series has set ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...

Korean entertainment conglomerate CJ ENM is set to expand its reach in India via Amazon MX Player, Amazon’s free streaming service. This partnership comes after Amazon’s acquisition of MX Player last ...

Korean entertainment powerhouse CJ ENM is making its first major push into India’s streaming market through a new content partnership with Amazon MX Player, the e-commerce giant’s free ad-supported ...

Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...