MLB and German workwear brand Strauss agreed to a sponsorship deal ahead of the 2024 postseason, placing the Strauss logo on ...

After losing Wednesday's ALDS Game 4 to the Toronto Blue Jays and being eliminated from the playoffs, New York Yankees rookie ...

Fans have again noticed STRAUSS marketing on players' helmets during the MLB postseason. The brand deal runs through 2027. Here's what to know.

The team unveiled a new logo and uniform on Friday after a few years of research and 125 hours worth of interviews with ...

The Indianapolis Indians on Friday unveiled a major revamp of the team’s branding, featuring new logos, uniforms and signage.

Major League Baseball’s social media team was under fire for hijacking an idea from the Royals and Vinnie Pasquantino.

It's the first major brand re-design the team has had in three decades. "We felt it was time," said Bruce Schumacher, ...

The NCAA's Division I Committee has recommended a proposal that would allow schools to sell space for up to three logos on ...

Why are two Major League Baseball teams battling for a guitar trophy designed by Pearl Jam's Eddie Vedder? It's part of a charitable initiative meant to aid the EB Research Partnership. Two teams that ...

Fanatics and Yeti have launched a new collaboration featuring coolers and drinkware. The collection includes products with logos from the NHL, MLB, NFL, and over 50 NCAA teams. Available cooler models ...