A top independent data management platform (DMP) and data exchange has been selected as a partner by a company that’s best known for providing TV companies with solutions for ad detection, sponsorship ...

Lotame announced on Wednesday that it has launched a self-serve audience data management platform (DMP) called “Crowd Control (which) enables web publishers to create custom audiences, to directly ...

Lotame, an online advertising marketing technology company, announced yesterday that it had taken $11 million in Series C funding from all of the company’s existing investors including Hillcrest, ...

Lotame started the year with a series of new ways to help advertisers use data in specific ways. With its latest product, the adtech company is unleashing the data in a continuous, real-time flow. The ...

As social media sites struggle to capitalize on their popularity, a company called Lotame has just raised $13 million in Series B funding to take aim at advertisers in a unique way. Much of Internet ...

NEW YORK, NY--(Marketwired - Sep 7, 2017) - Lotame, the leading independent data management platform (DMP) and most trusted and comprehensive data exchange, today announced the appointment of Eric ...

Ad tech company Lotame has adopted Unified ID 2.0 (UID2) technology to enhance cross-channel data interoperability, per details shared with Marketing Dive. The UID2 identity solution was developed by ...

Data management company Lotame is announcing a new way for publishers and marketers to track identity that it calls Panorama ID. For years, online advertisers have relied on cookies to track and ...

Lotame, a company offering data management tools for publishers and marketers, today unveiled a new product called Cartographer — described by CMO Adam Solomon as “our new people-based ID solution.” ...

(Reuters) -French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame and plans to wrap it into targeted marketing unit Epsilon, its ...