On Sept. 4, Austin officials unveiled the city’s first-ever unified brand logo as part of a $1.1 million rebranding project, but the new wavy blue and green "A" has already sparked backlash from ...

The renaming and rebranding of the former Birmingham Water Works Board took another step Monday with the selection of a new logo that will adorn everything from business cards and social media to ...

Cracker Barrel unveiled a new logo, removing the image of a man sitting by a barrel, and sparking mixed reactions. The rebrand includes menu changes, restaurant renovations, and an "enhanced brand ...

Beth Forester is CEO of Animoto, a video creation platform, with 20+ years in marketing, leadership, and building customer-first products. I thought the hardest part of rebranding would be making ...

(Gray News) - Cracker Barrel is getting a look for the first time since 1977. Since then, the country-themed chain’s trademark featured an image of a man resting by a barrel. This week, Cracker Barrel ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Cracker Barrel's rebrand failure highlights consumers' deep emotional ...

Cracker Barrel is facing widespread backlash after rolling out a new logo and plans to update its restaurants to a more modern style. On Aug. 19, the chain restaurant announced changes to its logo and ...